Overview
For this project we were challenged with developing a brand and website from scratch, I chose jewelry as my product of choice, inspired by my own collection and appreciation for its artistic versatility. This journey involved careful consideration of target audience, brand identity, and visual aesthetics. I iteratively explored various design concepts, utilizing my jewelry photography to curate a website that captures the essence of the brand and resonates with potential customers.
Logo Development
Embracing a minimalist aesthetic, the Fortune Favored logo utilizes the intertwined double “F” motif to create a visually striking and memorable emblem. The stark black and white color scheme underscores the logo’s modern edge, ensuring it stands out and remains impactful while allowing the full company name, in color, to take center stage and enhance recognition.
WireFrames and Mockups
I utilized basic wireframes to visualize the interplay of images, text, and color within the page layout. This proved to be an invaluable tool for identifying potential usability issues and ensuring visual hierarchy. By rapidly testing different configurations, I was able to address potential pain points early on, ensuring a smooth and intuitive user experience for the final design.
Website Design
I created the website’s design to resonate with Fortune Favored’s brand identity. Delicate script fonts added a touch of elegance, while the modern color palette of tan, grays, and gold evoked a sense of luxury. Recognizing the power of visuals in storytelling, I prioritized captivating hero images showcasing the handcrafted jewelry, inviting users to delve deeper into the world of refined elegance. This deliberate blend of visual elements not only captured the brand’s essence but also engaged visitors.
